When public health orders prevented Fright Nights from opening during the pandemic, I came up with an alternative event for Halloween, curating displays of haunted house props. I also came up with the event name, art directed the advertising and graphics.
My copywriting on this is a scream!
During the pandemic, Playland wanted guests to feel safe while still having fun. Since we couldn’t see the guests’ faces, I came up with the idea to put the expressions we thought were underneath the masks, on the outside. The masks were included with ticket purchase so we could photograph guests’ “happy faces.” The results speak for themselves, and some of these photos were even picked up by international media.
When Playland wasn’t able to open as normal in spring 2020 due to the pandemic, the PNE created Party in a Box – a birthday package filled with some treats and toys from the amusement park. I collaborated on the program and its branding, and created this adorable “home movie style” video from a parent’s POV to launch the campaign.
To enhance the experience of Playland’s mini golf course, I created a new name and theme, using oversized candy props, new graphics, signage, and paint scheme on the club house. The PNE’s partnerships department has had significant interest from candy manufacturers, interested in sponsoring the attraction.
You've come to the Bright Place 