You've come to the Bright Place

Category: Uncategorized

  • It’s a blast!

    Here’s the last campaign I worked on at the PNE. I came up with the concept and visuals, collaborated on the new Playland logo, and wrote the script. Just wait until you see the rest of the ads and social posts!

  • Resurrection

    When Fright Nights was allowed to re-open in October 2022, we warned people: “Prepare to Scream Your Face Off…” To tease the return of scare actors to Western Canada’s Favourite Haunt, I created videos of our ‘monsters’ coming back to ‘life’. This video might make keep you awake at night.

  • Fill Up On Fun

    Fill Up On Fun

    When the PNE returned to an in-person, full scale Fair in 2022, the objective of the advertising campaign was to convey that we’d be “celebrating to the fullest” and show how much entertainment was included with admission. In addition to copy writing, script writing (see video), and art direction, we made hollow 3D letters out…

  • Blue’s Tour

    BCAA is one of the PNE’s primary sponsors. To highlight the partnership, I filmed their mascot “Blue” touring the PNE Fair festivities and attractions, including BCAA’s safety program and ToonCity Stage. Check out this Instagram Reel I created.

  • RIP Music Express

    When this beloved Playland attraction was retired to make space for the new Skybender ride, I created this humourous yet mournful video set to a classic Sarah McLachlan song, which garnered over 43,000 views. Check out the Instagram Reel

  • For Fun’s Sake

    For Fun’s Sake

    Before Playland opened in 2021, I was tasked to create a fresh approach for the season without new photography as everything the previous year included guests in masks. My irreverent slogan and radio script paired well with these bold graphics, and garnered a significant response from our audience, who were eager for a laugh. See…

  • Slayland

    When public health orders prevented Fright Nights from opening during the pandemic, I came up with an alternative event for Halloween, curating displays of haunted house props. I also came up with the event name, art directed the advertising and graphics. My copywriting on this is a scream!

  • Party in a Box

    When Playland wasn’t able to open as normal in spring 2020 due to the pandemic, the PNE created Party in a Box – a birthday package filled with some treats and toys from the amusement park. I collaborated on the program and its branding, and created this adorable “home movie style” video from a parent’s…