Category: Creative Direction
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Vancouver’s Story
Recently, I was thinking back on the three wonderful years that I enjoyed as the Marketing Manager for the Museum of Vancouver in Vanier Park. Some of the highlights included working on campaigns for the Happy Show, All Together Now, and Cesnam exhibitions. It was an incredible honour to have access to the city’s collection…
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PNE Rebrand
During the PNE’s corporate rebrand in 2023, my colleagues and I worked with Cossette to create a new logo. I ended up choosing the PNE’s new primary font, writing copy for the announcement, and subsequently directed the creation of the company’s sub-brands including Playland. Learn more about the evolution of the PNE’s new brand look
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Skybender
“Do you want to go higher?” Playland added a new ride in 2022, but it needed a name, ideas for the environment around it, and a direction for the graphics. I collaborated with PNE and Playand senior management to come up with Skybender – inspired by a Gryphon, planned with physical spaces around the ride…
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Happy Masks
During Covid, Playland wanted guests to feel safe while still having fun…
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Sweet Escape
To enhance the experience of Playland’s mini golf course, I created a new name and theme, using oversized candy props, new graphics, signage, and paint scheme on the club house…
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