You've come to the Bright Place

When the PNE returned to an in-person, full scale Fair in 2022, the objective of the advertising campaign was to convey that we’d be “celebrating to the fullest” and show how much entertainment was included with admission. In addition to copy writing, script writing (see video), and art direction, we made hollow 3D letters out of plexiglass, so we could fill them with recognizable Fair foods to use as props for photos and social posts.

Enjoy this video!