“Do you want to go higher?” Playland added a new ride in 2022, but it needed a name, ideas for the environment around it, and a direction for the graphics. I collaborated with PNE and Playand senior management to come up with Skybender – inspired by a Gryphon, planned with physical spaces around the ride including art directing the colours, graphics, and logo creation. I also wrote the copy for the Legend of Skybender backstory, and created the “Spread your wings” and “I’m so fly” slogans at the entrance and exit photo opportunity.
Tags:
