You've come to the Bright Place

“Do you want to go higher?” Playland added a new ride in 2022, but it needed a name, ideas for the environment around it, and a direction for the graphics. I collaborated with PNE and Playand senior management to come up with Skybender – inspired by a Gryphon, planned with physical spaces around the ride including art directing the colours, graphics, and logo creation. I also wrote the copy for the Legend of Skybender backstory, and created the “Spread your wings” and “I’m so fly” slogans at the entrance and exit photo opportunity.

Learn more about Skybender.